The Green Bracelet from Simmons Jewelry is tempting me. It is hard to resist green malachite, rough diamond, and a little bit of gold, all thrown into a great looking bracelet, for a Green cause, and for only $125. Could it be that I can satisfy my shopping urges and do good, both at the same time? Green is becoming the new land of opportunities for marketers of all sorts. And a new outlet for the Green Wannabes like me, who still want to shop, but without the guilt. Which raises the question of, is it possible to be green and a consumer? Green citizen, yes. But green consumer? Sounds like the oxymoron of the twenty first century.
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[...] strategy is to help redirect consumption towards greener alternatives. This makes me question the ‘Green Consumer?’ article, I wrote earlier, about green consumer being an oxymoron. I was advocating green citizenry. [...]