Posted in Communication Strategies, Social Networks, tagged Al Gore, An Inconvenient Truth, anti-global warming campaign, climate change, Communication Strategies, Do the Green Thing, environmental campaign, Global warming, green advertising, Green Marketing, The Day London Froze video, viral videos on February 29, 2008 | 6 Comments »
On February 16th, hundreds of people gathered at Trafalgar Square, all volunteers recruited for a covert performance. At exactly 3.30 pm, on a secret cue, they all froze and held their positions for 5 minutes:
Now imagine, if the same performance took place simultaneously in strategic places all over the world, and [...]
Read Full Post »
Posted in Communication Strategies, tagged animals, climate change, climate crisis, Communication Strategies, Encyclopedia of Life, environment, Global warming, life sciences, living species, Wikipedia on February 28, 2008 | 2 Comments »
Back in May last year, a conversation on NPR, between Robert Siegel and E.O. Wilson got me excited about Wilson’s upcoming Encyclopedia of Life project. Of course, I was amongst the flurry of folks who tried to get on Tuesday, the day the Encyclopedia went online. Here is the rest of the story:
The concept [...]
Read Full Post »
Posted in Communication Strategies, Social Networks, tagged climage crisis, climate fight, Earth, environment, Environmental Activism, evangelicals, evangelism, mountain top removal, planet, Renewal Project on February 27, 2008 | 4 Comments »
Many of the discussions on this blog deal with the question of, how to evangelize the crowds and get them mobilized in the climate fight. It may be, that part of the solution lies in the unlikely realm of organized religion. ‘Renewal‘, a new documentary by Marty Ostrow and Terry Kay Rockefeller, depicts a convincing [...]
Read Full Post »
Posted in Activism, tagged artificial tree, carbon sequestration, climate change, climate crisis, ClimateSmart, environmental policy, Fake Plastic Trees, Global warming, green activism, green citizens, PG&E, Radiohead, tree planting on February 26, 2008 | 7 Comments »
Green is out, blue is in. Move out treehuggers, make room for the sky watchers, and the sea divers.
Maybe it’s just me, but I haven’t heard trees mentioned in a long long time anywhere in the press. That, folks is just plain unfortunate. While we are busy chasing after carbon sequestration technologies, trying to build [...]
Read Full Post »
Posted in Not So Green Exposure, Solutions, tagged carbon caps, carbon neutral, climate change, climate crisis, environmental policy, Global warming, greenhouse gas emissions, McKinsey on February 22, 2008 | 18 Comments »
Yesterday, I wrote with a sense of urgency, about the need for Americans to start questioning their materialistic excesses. And I advocated in no uncertain terms, for a shift in individual behaviors. Not everybody agrees. Last month I attended an E2 presentation by Rick Duke, Director of Center for Innovation at NRDC, and also ex-McKinsey [...]
Read Full Post »
Posted in American Culture, tagged American culture, birthday party, bounce house, carbon emissions, climate crisis, climate fight, consumerism, Global warming, green living, materialism on February 21, 2008 | 18 Comments »
A trip to the neighbors across the street is almost always a culture shock. A peak into the reality of American culture and its excesses. This time, was Russell’s one year birthday party. You could tell from the street, by the balloons and the SUV’s parked in front. To get to it, we had [...]
Read Full Post »
Posted in Communication Strategies, tagged Al Gore, bugs, climate change, climate crisis, climate fight, Global warming, green messaging, Green Porno, humor, Isabella Rossellini, phone videos, Sundance Channel on February 19, 2008 | 11 Comments »
Bugs, sex, and Isabella Rossellini. That’s ‘Green Porno‘, a series of enthralling 1′ videos meant for mobile use, acted and directed by Isabella. The P word did get my attention and guaranteed the magical one click. Once in, Isabella’s voice, humor, and clever acting kept me there. One minute is the perfect length, enough time [...]
Read Full Post »
Posted in Green Psychology, Solutions, tagged citizen ethics, citizens, climate crisis, climate fight, corporate citizenship, environmental ethics, environmental policy, Ethicist, green living, green transportation, greenwashing, morality, Randy Cohen, sustainability, The Open Planning Project, urban transportation on February 19, 2008 | 7 Comments »
A wind of morality has been blowing all over, from the greenwashing watchddogs at Greenwashingindex, to companies broadcasting their good deeds in corporate citizenship reports, to the buzz about sustainability in the blogosphere. It is happening. JWT calls it the ‘emerging new spirit of good-citizen ethics’. Like the EcoMoms phenomenon, however, it is a movement, [...]
Read Full Post »