Posted in Communication Strategies, tagged Al Gore, Al Gore we campaign, Alliance for Climate Protection, Alliance for Climate Protection we campaign, climate change, Global warming, we campaign on March 31, 2008 | 7 Comments »
From the Washington Post, more details on the Alliance for Climate Protection’s $300 million “we” campaign:
The Alliance for Climate Protection’s new TV ad is part of a $300 million campaign, among the costliest in U.S. history. Skeptics already are weighing in, accusing Gore of demanding sacrifices that he himself is not making.
Former vice president Al [...]
Posted in Activism, tagged Activism, Al Gore, An Inconvenient Truth, climate change, energy conservation, environment, environmental stewardship, Global warming, green citizen, Stanford University, sustainability on March 30, 2008 | 15 Comments »
Yesterday I reported on the obvious energy waste I observed on the Stanford campus. Reporting is one thing, acting is another. Today, I took upon myself to write to the Stanford Campus Energy Manager:
Hello Susan,
As a citizen of Palo Alto and frequent visitor on the Stanford campus, it has come to my attention that the [...]
Posted in Not So Green Exposure, tagged Al Gore, American culture, An Inconvenient Truth, carbon footprint, causes of global warming, climate change, Earth Hour Day, energy conservation, energy waste, environment, Global warming, public lights on March 29, 2008 | 8 Comments »
I have taken the plunge, and indulged in a Flip Ultra camcorder . . . Here is what I saw during my walk on the Stanford campus yesterday:
Today is also Earth Hour 2008:
On March 29, 2008 at 8 p.m., join millions of people around the world in making a statement [...]
Posted in Communication Strategies, tagged Al Gore, climate advertising, climate change, climate protection, Global warming on March 28, 2008 | 8 Comments »
Finally, Al is tapping into the power of advertising. The news just came out of a $300 million ad campaign on global warming set to start next week. The campaign is the product of the Alliance for Climate Protection, Al Gore’s organization. According to 60 Minutes,
Some of the ads will feature unlikely alliances to drive [...]
Posted in Consumer Research, Social Networks, Solutions, tagged behavioral psychology, Cass Sunstein, climate change, climate fight psychology, climate solutions, Global warming, Nudge, Richard Thaler on March 27, 2008 | 7 Comments »
I don’t always agree with John Tierney, but I have to thank him for pointing me in the direction of ‘Nudge‘, a new book by University of Chicago professors, Cass Sunstein and Richard Thaler.
The authors agree with economists who’d like to reduce greenhouse gas emissions by imposing carbon taxes or a cap-and-trade system, but they [...]
Posted in Communication Strategies, tagged climate change, conservation, Elon Musk, environment, environmental policies, Global warming, google, green technologies, Jimmy Wales, patriarchy, Richard Branson, Runt Ramsbottom, Shai Agassi, Tony Blair, Vinod Khosla, war against carbon, William McDonough on March 23, 2008 | 13 Comments »
Larry Page, Tony Blair, Jimmy Wales, Vinod Khosla, Shai Agassi, Elon Musk, Runt Ramsbottom, William McDonough, and a bunch of other very, very rich, and powerful men recently congregated for a weekend on Richard Branson’s island. The event was organized in part by the the Climate Group, and aimed to discuss ‘the war against carbon‘. [...]
Posted in Communication Strategies, tagged Al Gore, An Inconvenient Truth, climate change, Daniel Gilbert, environment, evolutionary psychology, Global warming, human nature, nature, psychology of climate change, sustainability on March 22, 2008 | 18 Comments »
Last year, I wrote about Harvard professor Daniel Gilbert’s theory regarding the psychology of global warming. I strongly recommend that you spend 15′ of your time watching these two recently released videos of him speaking at the Pop!Tech Conference:
The enemy facing us is not so much global [...]
Posted in Green Girl Wannabe, Not So Green Exposure, tagged cars, climate change, computers, electronics, environment, Global warming, industrial revolution, nature, shrinking world, technology on March 20, 2008 | 7 Comments »
12 by 8. That’s the universe I live in. 12 by 8, inches. Twelve hours a day, glued to my computer screen. I know, I can use my eyes, and my ears, and my mind to visit the world, from that tiny window. Still, that feels pretty limiting. I hadn’t really thought about it that [...]
