I want to discuss the ‘peak oil‘ video, referred to by Kyle in his comment yesterday. ‘Cassandra Peak Oil’ was released in December 2007 and was viewed 19,814 times. Not bad for ‘peak oil’ . . .
Kyle thinks this is a great example of the smart use of sex to sell green stuff. Is it? While there is no denying that the sex part gets people’s attention, I had my doubts. After all, what is the relevance of sex to peak oil? I put Prad to the test and asked him.
‘Is she trying to distract me?’ was his first reaction. His overall assessment: ‘Most guys who watch it are hoping she will take it all off, so they keep on watching. It was effective. Guys especially would not turn it off. But it’s a bit gimmicky, and too sensationalist.’
I did a quick analysis of the comments on YouTube. Reactions to the video, were mostly positive, two to one versus negative comments. Most people felt Cassandra did an excellent at calling people’s attention, and that she was a ‘smart, hot chick‘. As one commenter put it, ‘SEVEN DEADLY SINS, right on!’ Now ex-governor Spitzer should know . . .
‘Green Porno‘ with Isabella Rossellini, then ‘Cassandra Peak Oil‘, what’s next?