Earth Day is approaching, and with it, waves of unease in the blogosphere. Echoing one of my earlier posts, ‘Green Festival or Celebration of Green Consumption?‘, an article in Ad Age this morning, raises the question of ‘Is Earth Day the New Christmas?‘.
Consumerism pervades our entire culture, we know that. And Earth Day is not exception. In the absence, still, of strict FTC guidelines, marketers are going to go wild with greenwashing on April 22nd. Newsweek, Target, Banana Republic, Macy’s, Toys’R'Us, Sweet Leaf Tea, Fairmont Hotels, Barbie dolls, Wal-Mart, Clorox, are amongst some of the companies that will ‘celebrate’ green, according to the Ad Age article.
I say, we go back to the original spirit of Earth Day, and we use the day as another ‘no shopping day‘ instead. Will you join me?