Green social networks are popping all over the place. This morning, I got word from Meryn, of yet another one, and another one. Frankly, I have stopped keeping track. They want us to become engaged, and to change our behaviors, fast. They claim to have all kind of tools to help us accomplish the impossible. How come then, I am not more enthused? I, out of all people, who spend so much time on the topic, should be an easy sell.
Here is what I think is missing from all these sites. A lack of understanding of basic psychology, and of the way real people change their behaviors. I do not decide ‘I want to be green’, and ask for someone to whip me into shape. Actually, I may, but the truth is, that kind of intention is not sustainable. I do not need to add yet another thing on my already long to-do list. I want solutions to my everyday problems, as in more convenient, cheaper, smarter.
Social networks I really dig:
- Urban gardening communities
- Home energy efficiency networks
- Faith based initiatives
- City-wide biking programs
- Facebook, YouTube
- CSA’s and farmers’ markets
- Obama’s movement
How about you? What is your favorite social network? What are your primary motivations for joining? How do you feel about virtual versus ‘real’ networks?