Posted in Communication Strategies, tagged sustainability, nature, advertising, technology, communication, "waste-food", Nike on October 28, 2008 | 1 Comment »
I can’t quite remember what the ad was about – but I was struck by the images, and mostly what I felt watching. The outdoors, a person reaching out for a fruit, in a tree. My reaction was, sweet! . . . and boredom. It failed to grab me. I stopped to think, and wondered, [...]
Posted in Green Psychology, tagged air, air pollution, consciousness, deforestation, gratitude, Green Psychology, nature, trees, water shortage on October 27, 2008 | 7 Comments »
It’s that time of the month again, and I am due for the Green Moms Blogging Carnival, this time over at Best of Mother Earth. I am supposed to write about gratitude, specifically three green things I am thankful for.
We behave with nature, the same way we might with a faithful lover, when we are [...]
Posted in Communication Strategies, Green Marketing, tagged climate change, contributors, Global warming, Green Marketing, greenhouse gas emissions, McKinsey on October 25, 2008 | 14 Comments »
McKinsey just released a must read for green marketers. ‘Helping Green Products Grow‘ outlines five steps businesses need to take to sell green products successfully. Most of it is common sense. Still there were a few surprises, most notably in the area of consumers’ awareness of most concrete actions to reduce global warming:
These findings present [...]
Posted in Green Girl Wannabe, tagged bloggers, clean tech, environmental, green, nonprofits, women on October 21, 2008 | 11 Comments »
By now, I have become accustomed to the sight. Lots of men, and a few lost souls in skirts. I am referring to the various clean tech events I am fond of attending in the Bay Area. Green being a new field, you would think women would have seized the opportunity, quick. Last year, earth2tech [...]
Posted in Communication Strategies, tagged communication, green, levels, strategies on October 18, 2008 | 10 Comments »
I have been thinking, a lot, lately, about the difficulties surrounding green communication. And wondering why it has been so hard to engage citizens persuasively on critical issues such as climate change, or biodiversity loss, or deforestation, or the looming water crisis. It is a no brainer that the happy survival of our species depends [...]
Posted in Blogging, Food, tagged Blog Action Day 2008, poverty in the U.S. on October 15, 2008 | 18 Comments »
Today is Blog Action Day 2008, and we are all supposed to blog about poverty.
I could join the lament on the appalling world statistics, and flagellate myself for being so rich, and caring so little for all these poor people in faraway lands. I could. What would it accomplish is the more important question?
Rather, I [...]
Posted in Activism, tagged bloggers, citizens, clean tech, Cleantech for Obama, green, green marketers, green media, greenwashing, Thomas Friedman on October 14, 2008 | 8 Comments »
As I spend more and more time in green-dom, I realize there is not just a few, but many, many ways to become a green citizen. Problems arise when we are being forced into a one green-for-all carcan. These are some of the most common types I have observed so far:
The extreme greenies, the ones [...]
