Social VCs, angel investors, move aside. Inspired by Obama’s Amazing Money Machine, social enterprises are now turning to the people, for their funding needs, and using social media tools such as Twitter and Facebook, to reach out. In The Huffington Post, John Borthwick and Kenneth Lerer refer to Micro-Giving: A New Era in Fundraising. In her blog, Beth Kanter shares her first hand account of How You Can Leverage Your Twitter Network for Good Causes and Raise Money for a Good Cause Really Fast . Both articles sing the praises of Laura Fitton, of Pistachio Consulting for her Twitter micro-giving campaign on behalf of charity:water. Cool site, and very well executed campaign.
Some micro-fundraising tools for social ventures:
- Twitter donations through Tipjoy
- Facebook Causes
- Online donation webpages
- Involver video marketing platform’s Donate plugin
My sense is, this is just the beginning. More creative ways are going to be developed to tap into our collective resources for doing good, of which money is only a small, albeit very necessary part.
Please use comments to complete list of micro-funding tools.