Social VCs, angel investors, move aside. Inspired by Obama’s Amazing Money Machine, social enterprises are now turning to the people, for their funding needs, and using social media tools such as Twitter and Facebook, to reach out. In The Huffington Post, John Borthwick and Kenneth Lerer refer to Micro-Giving: A New Era in Fundraising. In her blog, Beth Kanter shares her first hand account of How You Can Leverage Your Twitter Network for Good Causes and Raise Money for a Good Cause Really Fast . Both articles sing the praises of Laura Fitton, of Pistachio Consulting for her Twitter micro-giving campaign on behalf of charity:water. Cool site, and very well executed campaign.
Some micro-fundraising tools for social ventures:
- Twitter donations through Tipjoy
- Facebook Causes
- Online donation webpages
- Involver video marketing platform’s Donate plugin
My sense is, this is just the beginning. More creative ways are going to be developed to tap into our collective resources for doing good, of which money is only a small, albeit very necessary part.
Please use comments to complete list of micro-funding tools.
Keep going, La Marguerite. Very best wishes for 2009.
Thanks for all you are doing to protect the environs from wanton, irreversible degradation and global biodiversity from massive extirpation; to preserve Earth’s resources from relentless dissipation and the future of our children from reckless endangerment; to save “the pale blue dot” from the ravages of unbridled global overproduction, overconsumption and overpopulation activities of the human species in these early years of Century XXI.
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[...] 30, 2008 by lamarguerite Laura Fitton started a new wave with her charity.water fundraising campaign on Twitter, and there is no stopping the flow of other [...]
We have recently launched our very own microFunding market place! we are a tool for all the inventors, managers and business angels out there to be involved, in a big or small way, in somehting that could potnetially be of enormous value…www.microfunding.co.uk.
We have also launched a blog of our own recently and currently debating SME’s, Obama and the current cash injections happening from various governments – please have a look and leave a comment back if it is of interest
http://microfunding.wordpress.com.