Laura Fitton started a new wave with her charity.water fundraising campaign on Twitter, and there is no stopping the flow of other social organizations wanting to jump in. After all, money’s tight and big donors are no longer so eager to write the big checks that used to keep non profits afloat.
The problem is, people like me, with not so deep pockets, want to help, but only up to a point. Once the novelty of Tipjoy wears off, my hunch is, the people are going to start suffering from micro-donor’s fatigue, and micro-fundraisers are going to have to work a lot harder.
When going for the gold on Twitter, or other social media platforms, try to answer these five questions first:
- Who are the people most likely to be interested in helping our cause?
- Who else is competing for these people’s money?
- What is it in our cause that’s uniquely compelling, and that will give potential donors the biggest emotional reward?
- Besides altruism, what are some creative ways that we can we reward and entice donors?
- How high is the gift threshold?
Any other question I have not covered, please add in comments.