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Posts Tagged ‘business’

Not a day goes by, without yet another report on the growing risks posed by the increasing scarcity of water. Today’s report is from the Pacific Institute: Water Scarcity & Climate Change: Growing Risks for Businesses & Investors and CERES.

Taking agriculture/food, the sector of interest to me, the applicable risks fall as follow:

Physical Risks Reputational Risks Regulatory Risks

water-risks_food-sector_ceres-study

Growers are going to need all the help they can get to adapt to more and more unpredictable water supply and weather patterns. Not one but a combination of strategies will be required to mitigate risk. Prediction models, risk management tools, sensing networks, smart irrigation scheduling systems, efficient water pricing and delivery, accurate water tracking, incentives for the installation of smart water management infrastructure,   all will have a part to play. And it will take the collaboration of federal, state, business, and private land owners to make it happen.

If you want to assess your company’s exposure to water risk, you can start here.

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How to Save the Planet in Five Easy Paragraphs‘. Now, that’s one catchy headline. No Impact Man‘s done it again. He got me hooked and reading his post, and all the comments below. Could it be that the answer to our big problem, lie in five easy paragraphs? I was hoping. It turns out, it is not so simple. Global warming is a big monster with many heads, all of which need to be dealt with, at the same time. No matter how we look at it, there is lots of work involved, for all parties involved. Scientists need to work like mad to develop groundbreaking technologies, many of them. Businesses need to market the right products. Governments at all levels need to set in place courageous policies. Influencers need to continue spreading the good word. And citizens need to take personal responsibility for their action, and stop consuming like there is no tomorrow. Because of the number of actors and roles involved, the complexity can become mind boggling. And my fantasy of a Super Green Conductor, that we could just follow blindly, has yet to materialize.

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I have spent the last few months exploring job opportunities with startups. One obvious path, for the green girl wannabe that I have become, would be to join a green venture. It is not so easy though. Many of the green startups I have looked into have lofty goals, but doubtful business propositions. Or they are financing companies, an area of lesser interest to me. The startups I have found, and that I could see myself having a viable future with, are in a different space, mostly consumer Internet. I love the Internet and the whole social networking gestalt. Pretty soon, today, in a week, . . . I am going to have to decide. Do I wait for the perfect green business opportunity, or do I give into my more frivolous side? I am getting impatient and eager to become a part of a creative business endeavor.

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