Posted in Communication Strategies, tagged Al Gore, climate fight, eco-hero, Global warming, Green Marketing, greenwashing, GTL fuel, Shell Oil on March 14, 2008 | 7 Comments »
Jeff Huggins suggested I take a look at the new, ‘Clearing the Air‘ video from Shell Oil:
My first reaction was, how sweet and clever! What a great way to get people engaged in some otherwise boring, ‘clean’ tech story. The guy looks like Hugh Grant, and frankly, I am always [...]
Posted in Communication Strategies, tagged Blogging, climate change, climate fight, Communication Strategies, Environmental Activism, Global warming, Green Drop Project, greendrop, greendropping, guerilla blogging, mommy blogs, parenting blogs, Technorati on March 13, 2008 | 4 Comments »
First day of greendropping in all the mommy sites. ok, there was also one dad site. I was surprised how easy it was to relate to the different posts. It helped that I was amongst my peers, and I could totally empathize, regardless of the content. A mom is a mom, is a mom.
Here are [...]
Posted in Communication Strategies, tagged Blogging, climate change, climate fight, Environmental Activism, Global warming, green blogs, Green Drop Project, greendrop, parenting blogs, shopdropping, Technorati on March 12, 2008 | 18 Comments »
First, was Nadine’s comment a few weeks ago:
‘oh, and blog away especially outside of the green media, seep slowly into the reticent consumer driven world.‘
followed by my discovery of Ryan Watkins-Hughes, and his ‘shopdropping‘ practice:
‘SHOPDROP: To covertly place merchandise on display in a store. A form of “culture jamming” s. reverse shoplift, droplift.
and [...]
Posted in Communication Strategies, tagged Al Gore, climate change, climate crisis, climate fight, environment, environmental psychology, Global warming, Green Psychology on March 11, 2008 | 10 Comments »
I just watched two short video clips of a recent talk from Al Gore at the American School in London. Very inspiring . . .
The first video explains why it is so difficult for us to sustain our awareness of global warming:
This is where a national advertising campaign with a thousand [...]
Posted in Communication Strategies, tagged climate change, climate fight, climate fight strategies, Communication Strategies, environment, environmental psychology, Global warming, Green Marketing, greendrop on March 9, 2008 | 15 Comments »
Continuing our thread of conversations on climate fight messaging, I would like to spend some time discussing possible targeting strategies. While it is true that global warming is a problem that concerns us all, in the interest of efficiency, it makes senses to go after those groups of people who are most likely to be [...]
Posted in Communication Strategies, tagged Al Gore, climate change, climate crisis, climate fight, climate grief, DotEarth, environmental advertising, environmental journalism, environmental policy, Global warming, greenhouse gas emissions, inconvenient truth, New York Times, The Path to Survival, World Changing on March 7, 2008 | 11 Comments »
In one of his articles in the WorldChanging blog, Alex Steffen raises the question: ‘Who Will Tell the People? And How?‘
There’s enormous pressure here in the U.S. on environmental groups, scientists and public officials; pressure to play ball, to support targets that are politically safe, to be moderate. But this is not a situation where [...]
Posted in Activism, Social Networks, tagged carbon offsets, climate change, climate fight, environment, Environmental Activism, environmental policy, Global warming, greenhouse gases on March 1, 2008 | 6 Comments »
The Swiss are proving that a few hundred thousand citizens, is all it takes to get authorities moving on the climate fight:
A people’s initiative calling for the government to slash greenhouse gases by 30 per cent by 2020 is set to come to a nationwide vote.
Pressure is mounting on the authorities to do more to [...]
Posted in Communication Strategies, Social Networks, tagged climage crisis, climate fight, Earth, environment, Environmental Activism, evangelicals, evangelism, mountain top removal, planet, Renewal Project on February 27, 2008 | 4 Comments »
Many of the discussions on this blog deal with the question of, how to evangelize the crowds and get them mobilized in the climate fight. It may be, that part of the solution lies in the unlikely realm of organized religion. ‘Renewal‘, a new documentary by Marty Ostrow and Terry Kay Rockefeller, depicts a convincing [...]
Posted in American Culture, tagged American culture, birthday party, bounce house, carbon emissions, climate crisis, climate fight, consumerism, Global warming, green living, materialism on February 21, 2008 | 18 Comments »
A trip to the neighbors across the street is almost always a culture shock. A peak into the reality of American culture and its excesses. This time, was Russell’s one year birthday party. You could tell from the street, by the balloons and the SUV’s parked in front. To get to it, we had [...]
Posted in Communication Strategies, tagged Al Gore, bugs, climate change, climate crisis, climate fight, Global warming, green messaging, Green Porno, humor, Isabella Rossellini, phone videos, Sundance Channel on February 19, 2008 | 11 Comments »
Bugs, sex, and Isabella Rossellini. That’s ‘Green Porno‘, a series of enthralling 1′ videos meant for mobile use, acted and directed by Isabella. The P word did get my attention and guaranteed the magical one click. Once in, Isabella’s voice, humor, and clever acting kept me there. One minute is the perfect length, enough time [...]
