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Posts Tagged ‘Do the Green Thing’

This morning I was surprised by two delightful tweets from fellow green and social media guru, Max Gladwell, and visual green thinker Franke James:

Tweets La Marguerite

What’s the fuss about? A mention in the UK Guardian, from Do The Green Thing startup co-founders Andy Hobsbawm and Naresh Ramshandani:

Which tech businesses or web thinkers are the ones to watch?

“For tech we read people like Clay Shirky, Nicholas Carr, Yochai Benkler, Howard Rheingold, Kevin Kelly and Bruce Sterling. For green thinking we follow things like WorldChanging.com, Max Gladwell, the TED blog, Treehugger, La Marguerite and folk like John Grant, Jules Peck and Amory Lovins.”

This acknowledgment comes at a time when I have expanded the scope of my thinking besides just ‘green’, to also include other interests such as, the role of social media in facilitating social change, as well as a rekindled involvement with insight ¬†meditation.

I have also moved away from ‘traditional long-format blogging’, as here on WordPress, to a more organic way of sharing my thoughts on micro-blogging platform Twitter, where you can follow me every day here.

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On February 16th, hundreds of people gathered at Trafalgar Square, all volunteers recruited for a covert performance. At exactly 3.30 pm, on a secret cue, they all froze and held their positions for 5 minutes:

Now imagine, if the same performance took place simultaneously in strategic places all over the world, and at the end of the five minutes, all performers delivered a message about the climate fight?

Maybe the message is a request for all spectators to do one simple thing. Like walking the next time they have to travel a short distance. The real beauty of such performances is what happens next on YouTube.

During the ten days since it was first downloaded, ‘The Day London Froze‘ video has been viewed 559,ooo times, favorited 3,715 times, and commented on 2,588 times.

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Found this morning in my Inbox:

Andy Hobsbawm sent a message to the members of Do the Green Thing.——————–
Subject: Two groundbreaking announcements about using body warmthBecause Feb’s Green Thing is about Using Body Warmth and turning your heating
down a bit or off a bit, this Valentine‘s Week you can take part in two daring
experiments in communal warmth and trust. 

Red Heart

1) The world’s first global experiment in decentralized cuddling.

For five days between 10am – 6pm GMT this week, brave
Green Thing volunteers are turning their heating off and shivering like jellies
unless you send them a body-warming hug.

Just mosey over to hug.http://dothegreenthing.com and press the big, green HUG
button and see what happens. You can chat to them too – even make special
requests.

2) And if that wasn’t enough there’s also the world’s first Body Warmth Flash
Hug in Soho Square, W1 this Valentine’s Day lunchtime at 1.30pm.

The plan: turn the heating down or off for a bit in your homes or offices, come
to Soho Square at lunchtime, hug some beautiful people (or some of the Green
Thing team) then go back to your unheated homes and offices with a huge body
warmth boost. (Green nibbles like celery or apples may be provided).

You can sign-up on this FB event page, or just show up: http://www.facebook.com/event.php?eid=8199023999
*walking to Soho Square good, flying to Soho Square bad

Such a brilliant, zany idea. I can’t say enough about it.

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Things are shaking on the other side of the ocean.

First, is Do the Green Thing‘s latest monthly challenge. This time it is, ‘Do February’s Green Thing. Turn your heating down a bit or off for a bit and use your body warmth.‘ Check it out, it is hilarious, and a brilliant example of what humor can do to help people change their behaviors:

Do The Green Thing

And thanks Cowrin, over at Suitably Despairing, for reminding me of what great things, Do The Green Thing has set out to accomplish. I was so inspired that I immediately sent a Be My Body-Warming Valentine to Prad. Never mind that I am a week early. I just couldn’t wait.

Second, is the Carbon Fast initiative started by the Episcopalian Church, in the context of Lent. I have to thank Lynn, from Organic Mania, for the tip:

The Church of England is urging people to cut down on carbon, rather than chocolate, for Lent this year.

Two senior bishops within the church are joining with development agency Tearfund in calling for a cut in personal carbon use for each of the 40 days of Lent, which begins tomorrow.

The Bishop of Liverpool, James Jones, who is also vice-president of Tearfund, and the Bishop of London, Richard Chartres, have launched the “carbon fast” in response to what they say is an “urgent need” to reduce carbon emissions, and to protect poor communities around the world that are “already suffering from the ravages of climate change”.

The 40-day plan lists simple energy-saving actions that can lead towards a lighter carbon footprint, including snubbing plastic bags, giving the dishwasher a day off, insulating the hot-water tank and checking the house for drafts.

Participants are asked to begin the carbon fast by removing one light bulb from a prominent place in the home and live without it for 40 days, as a constant visual reminder during Lent of the need to cut energy. On the final day of the fast, people are encouraged to replace the missing bulb with an energy-saving bulb.

Jones said: “Traditionally people have given up things for Lent. This year we are inviting people to join us in a carbon fast. It is the poor who are already suffering the effects of climate change. To carry on regardless of their plight is to fly in the face of Christian teaching.

“The tragedy is that those with the power to do something about it are least affected, whilst those who are most affected are powerless to bring about change,” he added. “There’s a moral imperative on those of us who emit more than our fair share of carbon to rein in our consumption.”

Will we listen to the Brits, and with them, remember that ‘Yes, We Can‘? We can change, and start taking action on behalf of our planet.

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In the past few months, I have joined a number of green social networks. Some out of professional interest, others just because I really like their idea. So far, I have registered with, Lime, Zaadz, I am Green, Treehugger, Do the Green Thing, Wiser Earth, Sundance Channel, and a bunch of others I have already forgotten. This is on top of Facebook, and all the blog sites I visit daily. As much as I find these networks interesting, the reality is, I have not found one yet that has made it worth my time to stick around. Only exceptions are Treehugger, and possibly the newbie, Do the Green Thing. Treehugger’s got some cool videos, and forums where members actually interact with each other. And Do the Green Thing has the Green Wiki Thing, which I think is really, really cool.

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The guys at Do the Green Thing have a neat wiki project going, as part of their site. The Green Wiki Thing just started, and will be a communal repository for all the knowledge on what to do, to really save CO2 emissions. You just need to register, and then you can even add some of your wisdom to the pile.

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Do the Green Thing is the new green social network, and it’s exploding. Started by two Brits, its premise is to get its members to do one fun green thing a month. ‘Green Thing is for those of us – and there’s a lot of us – who don’t get turned on by the tree-hugging thing, the guilt thing, the scientific thing or the world-is-at-an-end thing. Green Thing is an easy thing, a fun thing, a creative thing and a community thing. It’s for anyone who wants to be a bit greener but hasn’t found a way.’ The two Brits are onto something . . .

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