Based on my success with Technorati, I decided to continue my campaign with another major blogging platform, requesting that they make ‘Green‘ a more prominent category on their site. This time is WordPress‘s turn.
Here is a copy of the email, I just sent to Matt Mullenweg, the man at WordPress:
First thanks for WordPress, without which my blog would not be where it is today!
More importantly, as a green blogging queen, I am chagrined that WordPress does not have a dedicated Green category in its Featured Blogs. Hopefully this email will be as fruitful as the one I sent to Technorati last month, and that resulted in a personal comment back of Richard on my blog, along with Technorati listening and making change I suggested to have dedicated Green search.
I look forward to your response, hopefully with a promise of changes.
Let’s see what happens. I will keep you apprised.
I also encourage you to do the same with other Internet venues that you come in contact with. Little by little, you and I can help green the media landscape.
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The following is a reprint from comment I left on Huffington Post this morning, in response to their call out to bloggers for some input on future of their Green section. By the way, thanks Nadine, and Ian at NRDC blog for your kind comments about La Marguerite blog.
There are three very important aspects of blogging that I would like to bring up in this discussion:
First, is blogging as a vehicle for the building of a vibrant community of passionate people. This has been the most rewarding part of my involvement with La Marguerite blog. In order for it to work, your team needs to play the role of moderators, responding to, and connecting all the folks that honor you with their visit. Most of the major green blogs follow the old model of blogging as just writing, and interact very little with their readers.
Second, is blogging as a channel for problem solving and activism. Sooner or later, just talking about things cease to be sufficient. One natural progression is for clusters of people to want to take it further, and start implementing solutions discussed in the blog. This is happening on my blog, where several groups of readers have spun off into offline discussions, leading to several green initiatives. What I would like to suggest, is that you incorporate a more formal structure for such initiatives.
Third, you may be interested in Mark Klein‘s Collaboratorium initiative at MIT, regarding new ways to structure blogging discussions, so that they become more productive. For more on this, I invite you to read post I wrote a while ago, including discussion with Mark Klein‘s comment towards end of the thread: http://lamarguerite.wordpress.com/2008/04/29/mit-collaboratorium-wants-to-organize-the-climate-change-debate/
More on Environment
Read the Article at HuffingtonPost
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Technorati just responded to my earlier plea for a better search tool for Green Blogs. Here is their response. I hope you find it helpful:
I saw your post a few days ago and looked into your request. Technorati does indeed have a “Green” sub-channel already where readers can find posts covering sustainability and other environmental issues at http://technorati.com/lifestyle/green/.
Turns out the reason this may have been missed is because the “Directory” page isn’t quite synched up yet with all the channels Technorati tracks, so I apologize that the “Green” section is harder to find than it ought to be! The engineering team assures me it’s on their agenda.
And in the meantime, in addition to checking out the sub-channel, another really good way to find like-minded blogs on “green” topics is simply to search for a “green” topic, and click on “blogs.” Here’s an example search I ran on the term “sustainability“: http://technorati.com/blogs/tag/sustainability. I think it gives some good results on well-ranked blogs focusing on “green” topics, including some I didn’t expect like http://triplepundit.com, which focuses on sustainable business, and http://hippyshopper.com, which covers environmentally-friendly consumerism.
Thanks so much for your feedback!
Technorati marketing/PR intern
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Posted in Solutions, tagged $4 gas, gas crisis, gas prices, green blogs, green living, green media, Green Psychology, psychology, SUVs on June 17, 2008 |
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Over the last months, some previously unthinkable changes have been taking place amongst the American people. SUVs have become objects of contempt. Summer travel is turning more and more, into a local adventure. Folks are cutting down on their trips to the mall. Gardens are sprouting all over my neighborhood. Even my car addicted teenage daughter has taken up walking, and is charging her friends for carpooling.
What millions of green blog posts and green media mentions failed to accomplish in months, got taken care of, almost overnight, thanks to one magic number. The $4 a gallon effect is proving what behavioral psychologists have know for a long time. Talk and reasoning have little effect, consequences do.
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