The Bags Again

Last night, Prad suggested we carpool to do our errands. He would drop me off at Whole Foods while he went to pick up the Chinese carryout across town. I could not refuse to participate in such a good deed. Everything went according to plan, almost. As I was about to enter the store, I heard Prad, my green conscience, calling and gesturing for me to come back. I had forgotten the green bags once more. The green bags were at my feet in front of the passenger seat. What will it take for me to remember? Earlier the same day, I even clipped an article in the New York Times, on that very topic. “Just the Thing to Carry Your Conscience In: Canvas“. Anya Hindmarch, the London designer of super pricey designer bags, had just released a limited edition of 20,000, $15 cotton bags in fifteen Whole Foods stores in New York. The bags, which read “I’ m not a plastic bag“, created a frenzy of shoppers, all eager to capture this latest fashion statement . I have been toying around with similar business ideas. It is easy to think in abstract, and a lot harder to do my personal share. “The problem is not plastic bags. The problem is behavioral – the human propensity to litter. The solution is for all of us to change behavior and learn to reduce, reuse, recycle and properly dispose of plastic bags.” (quote from Society of The Plastics Industry)