I just finished separating the Sunday San Francisco Chronicle into two piles of equal height. The sections I read, and the other stuff, what I will not read. In the ‘will not read pile’ are mostly ad booklets for various advertisers. In France, the Sunday papers are a tenth of the size of their American counterparts. As far as I know, French newspapers are still making money. My question to the American newspapers is this: why do you need to use so much paper? why do you need to have so many sections? why do advertisers need to take so much space? can’t you start working with advertisers to reduce all that waste of paper? I know we live in the land of ‘bigger is better’, but in this case, bigger is clearly worse. And I am a passive accomplice, as long as I keep on subscribing to the stuff.
To-do-list: 1) stop subscribing to paper version of newspaper; 2) even better, start public dialog on issue, boycott.