Just received in my Inbox, from Virgin Atlantic: ‘Picture this: London from $256.’ Don’t get me wrong. I am a big admirer of Richard Branson’s entrepreneurial genius. This is not an effort to single out Virgin Atlantic. Rather, I am pointing at the pervasive nature of our modern consumerist culture.
I was curious, and wanted to find out how much CO2 damage a flight like the Virgin Atlantic one would cause. I tried to google ‘air travel, carbon footprint’, and went nowhere. There was no carbon calculator, that could give me the exact CO2 equivalent for a specific trip, let say, San Francisco – London round trip. If any of you know of one, please pass on the information!
Carbon offsets have a role to play in instances where one absolutely has to travel. But going to London on a whim, just for the fun of it? I think that time has passed.