I just recently made mine the old slogan, ‘If it’s yellow, let it mellow; if it’s brown, flush it down.‘ These twelve simple words have had quite an effect. Now, I think twice before flushing, and the sight of yellow gets immediately translated into a ‘don’t flush’ command. I have even become a militant, having toilet conversations with whoever wants to listen. Darmok and I had a brief but funny toilet exchange yesterday.
Slogans are old tools of the advertising trade, and it struck me that I can’t recall a single green slogan, other than ‘An Inconvenient Truth‘. The problem with those two words is just that, they are inconvenient, they are party spoiler, and not what people want to hear. ‘Inconvenient Truth’ was successful in capturing people’s imaginations and instilling enough fear in them, that they had to stop and listen. It worked with me. It convinced me of the urgency of the crisis, and of the need of becoming personally involved. Now, other words must take over, to make people want to become green.
Nadine, who just discovered La Marguerite, made an inspiring comment. Nadine has been a long time greenie, and spreader of the Green Word. She brought up the importance of using sweetness and humor, when trying to inspire green changes in others’ lives. I agree with her one hundred percent that humor can be our way into a greener world. The reason the yellow mellow slogan works, is that it’s funny in a quirky kind a way. What’s needed is a green slogan, that will make people laugh so hard, that they will want to share it, and think about it during their everyday activities. Any ideas?