Thanks to my friend Roupen, for calling my attention to this video, that was just featured today on Tim O’Reilly’s blog:
The black balloon certainly has the power to do more for our collective awareness of carbon pollution, than all I have read on the topic in a long time.
Part of what will help us transform awareness into action, is the internalization of such arresting images. I was thinking back on all the changes I have made over the last few months, and the trigger for those changes. Each time, it was not words that set me into action, but images instead, that I have learned to make mine over time:
- No more beautiful green lawns for me, ever since I learned what it does to the environment. Now, whenever I see a lawn, I see an artificial green cover for what used to be a natural landscape of dirt, native grasses, and shrubs.
- Something similar happened with my shopping expeditions. Last time, I went to Target, and passed by their latest Go Designer Collection, all I could see were not clothes to covet, but instead hideous man made fabrications, made in far away factories, and a cloud of pollution rising.
- I have written before about the effect of ‘Synthetic Sea‘ video on my green conscience. It is now impossible for me to grab a plastic bag without feeling huge pangs of guilt, usually enough to discourage me and look for other alternatives.
- Numbers can be powerful visuals as well. Not until I took the time to research, ‘The Top Three Green Actions to Reduce Your Ecological Footprint’, did I get a clear sense of priorities, and got motivated to take action and start looking for a bike.
- Last, there is ‘If it’s yellow, let it mellow; if it’s brow, flush it down‘
Advertising geniuses where are you? We need more images like the black balloon.