True Blue, Green Back, Sprout, Grouser, What Kind of a Green Are You?
December 1, 2007 by lamarguerite
The Green Gauge Report divides Americans into five separate segments:
True Blue Greens: Environmental leaders and activists most likely to walk the green talk. 30% of the population.
Green Back Greens: Do not have time to be completely green and not likely to give up comfort and convenience for the environment, but willing to buy green products. 10% of the population.
Sprouts: Environmental “fence sitters” who buy green only if it meets their needs. 26% of the population.
Grousers: Generally uninvolved and disinterested in green issues; believe individual behavior cannot improve environment. 15% of the population.
Apathetics: Not concerned enough about the environment to take action and believe environmental indifference is the mainstream. 18% of the population.
If only, it was that simple! When my friends look up to me for green advice because of my blog, I feel True Blue Green. When I care enough to buy only green, but not enough to sacrifice comfort or convenience, I behave as a Green Back Green. When I selectively decide what and how much green to let in my life, I am a Sprout. When I become discouraged, and start doubting the value of my individual actions, I turn into a Grouser.
How about you?