Where have you been Al? With the elections and all, you have dropped from the scene.
A little over two years ago, I attended your presentation of an ‘Inconvenient Truth‘, at Stanford University. I had not been wanting to go. Could care less about that environment stuff. But went because Amy, my husband’s ex had organized the event, and the whole family was going. The room went dark. Amy and a bunch of important people spoke first. Lots of people clapping at the end of each introduction. I thought, why am I here? Then you came on stage, looking like the university professor I remembered from your times running for President.
And delivered a speech so powerful, and presented images and graphs that were so convincing, that I came out of the event a changed woman. You really got me here:
Lots has happened since then. Your name has become synonymous with the climate fight cause, and you have earned worldwide recognition, last with the Nobel Peace Prize. That’s all good, and I can’t tell you how grateful I am for all you have done.
Now, I am asking you to go further. Many of us greenies are getting annoyed with the lack of attention given to global warming by the media. The San Francisco Chronicle is saying, ‘Media Consigns global warming to back burner‘. Move On is calling for its members to mobilize. Representatives from the press are coming up with all kinds of reasons.
Here is what I would like you to do. Forget trying to get the press to cooperate. Instead, use the power of advertising, and buy your way through the media landscape. If Clean Coal can do it, so can you. Build a coalition of the most creative ad agencies around, and ask them to come up with the best ad campaign ever. A campaign to keep up the awareness of global warming, and to persuade people to take a few simple actions that may add up to big cuts in emissions. A campaign that will also reach the most influential people, the politicians, the business leaders, the philantropists, the influencers, those with the power to make big changes fast. A campaign to make sure that global warming will remain present in the public consciousness, at all times. We may all suffer from the limited worry pool problem, but we can’t resist the power of advertising.