On February 16th, hundreds of people gathered at Trafalgar Square, all volunteers recruited for a covert performance. At exactly 3.30 pm, on a secret cue, they all froze and held their positions for 5 minutes:
Now imagine, if the same performance took place simultaneously in strategic places all over the world, and at the end of the five minutes, all performers delivered a message about the climate fight?
Maybe the message is a request for all spectators to do one simple thing. Like walking the next time they have to travel a short distance. The real beauty of such performances is what happens next on YouTube.
During the ten days since it was first downloaded, ‘The Day London Froze‘ video has been viewed 559,ooo times, favorited 3,715 times, and commented on 2,588 times.