Last year, I wrote about Harvard professor Daniel Gilbert‘s theory regarding the psychology of global warming. I strongly recommend that you spend 15’ of your time watching these two recently released videos of him speaking at the Pop!Tech Conference:
The enemy facing us is not so much global warming itself, as our human inadequacies in dealing with the problem. The more we can be conscious of those, the greater the likelihood that we will react more appropriately, and with a greater sense of urgency.
From a practical standpoint, Gilbert‘s insights have important implications for future communication strategies about global warming. More time needs to be spent in the media, focusing on the whys of our relative inaction, and less on justifying the reality of climate change.