Finally, Al is tapping into the power of advertising. The news just came out of a $300 million ad campaign on global warming set to start next week. The campaign is the product of the Alliance for Climate Protection, Al Gore‘s organization. According to 60 Minutes,
Some of the ads will feature unlikely alliances to drive home the message that people of all stripes are concerned about global warming. These include the Rev. Al Sharpton and the Rev. Pat Robertson, Toby Keith and the Dixie Chicks, and Nancy Pelosi and Newt Gingrich.
This seems just an awareness campaign to drive home the fact that global warming is to be taken seriously. Unless it is followed by a more action-oriented campaign, I doubt very much that it will do much to change people’s habits. Most people do not doubt the seriousness of global warming. The real problem lies more in how to move them to make changes.