More details came out on the recent Nielsen Online report on, ‘Sustainability through the Eyes and Megaphones of the Blogosphere‘, leading to some important conclusions about the state of the conversations amongst consumers regarding all green things:
#1 The buzz around sustainability continues to increase -50% in 2007.
#3 The top greenwashing sins from consumers’ perspective show a concern for consistency, authenticity, and transparency from companies:
This may give us some clues as to the media’s seeming lack of sustained interest in global warming and other global environmental issues. It may be that the conversation is continuing, but under a different form. People like to talk about tangible things, that they have a power on.