The “we” campaign does not show much creativity, is not doing enough, and should involve the people more. These are three of the criticisms brought up in a World Changing article, titled, Can We Solve It Like This? Why the We Campaign Needs Change. Earlier, I have shared my excitement, and also reservations about the campaign. Here is one more thought . . .
“we” could have more of a Web 2.0 flavor and include a blog for instance, where regular folks like you and I could have open conversations, and share our ideas of solutions to the big GW monster. I could definitely see that. Think a blog like the recent My Starbucks Idea.
If influencers are indeed the intended target of the “we” campaign, then you need to catch them where they are. In the blogs, on social networks, on YouTube. Not with traditional TV or print.