Matthew Zook of ZookNIC, a business that analyzes domain names, said domains that start with “my” more than tripled between 2005 and 2008, to 712,000 from 217,000. According to the government’s Patent and Trademark Office, the number of trademark applications to register marks that include the word “my” increased to 1,943 last year from 382 in 1998.
As a nation it seems to me that we are stuck in toddler, ‘It’s mine’ mode. Our mothers must not have done a very good job at explaining the true meaning of ‘You need to share’. We are a nation suffering from maladaptive narcissism, unable to see beyond our own wants.
Of course, there are some hopeful signs with the popularity of the Obama, ‘Yes We Can‘ campaign, and Al Gore‘s attempts to rally people with ‘We Can Solve It‘. But then, one needs to question the scope of the ‘we’. There is a real arrogance in thinking that ‘we’ the Americans have the solutions, and can decide what’s best for the whole planet.