I was catching up on my reading, going through last weekend’s Sunday New York Times, when the following ad caught my eye:
My mind still fresh from the recent media frenzy around rising gas prices, and still pondering what to do about James Hansen‘s call to action, I was not about to let this one go. And went on the Energy Tomorrow‘s website, for more. As I browsed through the site, I couldn’t help but think, boy these guys are good! The Big Oil guys are masters at twisting the truth, and washing their dirty secrets into bright green. That they are swimming in cash does not hurt either. Slick campaigns, slick website, great copy, seductive images, multimedia blitz, nothing is spared.
Of course, the first step is to expose their lies to as many people as possible, as in writing this post for instance. Next is to take concrete action, to get at them where it hurts the most, in this case the value of their companies. This is where it gets very interesting. Those tens of millions of Americans with a stake in the oil and natural gas industry, that the ad talks to, . . . imagine a campaign asking them to switch to ‘less risky stocks’, stocks that bank on the bright future of renewable energies for instance.
What do you think?