A UK import from The Climate Group, “Together” comes on the heels of Al Gore‘s disappointing “we” campaign. I like that it is a true collaborative effort between environmental organizations, major American cities, media organizations, and big businesses. Whether the citizens will respond is another story.
Also, I couldn’t help but think, what would happen if the “we” people, and the “Together” team worked towards a single, unified campaign? Environmental organizations have this deplorable tendency of fragmenting their efforts.