I am learning lots from email exchanges amongst our green mom bloggers’ group. This week, the question was raised of how to cast the greening of Thanksgiving under a fresh new way? I latched on to the ‘fresh’ part of the question and voiced that we were past the “10 Tips to a Greener Thanksgiving”. One of the moms disagreed.
I agree that it’s boring, but I think people still need to hear the basics sometimes. Repetition might be the only way to help people realize they are capable of making small changes. It may take years of hearing this stuff for my husband’s family to realize that buying “local” doesn’t mean running out to the nearest Harris Teeter for their prepared turkey and fixings all packaged up in nice little plastic containers!!!
Our exchange highlights a much bigger issue. Three years since the release of “An Inconvenient Truth”, what are the most effective strategies to spread the green message? As green communicators, are we to continue as usual, with our various how-to bits, or are we to adopt radically different approaches?
The advertising people tell us we are to pay attention to the following factors for effective communication:
- First is recall, or the ability for people to remember the message
- Second is persuasion, or the effectiveness of the message in persuading people to change their behaviors
- Third is repetition, the number of time a message is impressed upon people’s minds; we know repetition contributes to recall