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There is no disputing the importance of the social factor, in moving citizens along the greener path. One additional element to take into account, is the issue of personal relevance. How does one turn global warming solutions into personal benefits? Research shows that most direct way to interest people is through their pocketbook. Last, I would […]

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Last night, Prad and I attended a fascinating presentation on the theme of ‘A Scoop in Time: Global Warming and the Press‘. Organized by E2, the event gathered a panel of environmental journalist luminaries, including Felicity Barringer from the New York Times, Chip Giller from Grist, and Peter Waldman, a recent export from the Wall […]

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Today, let us turn to Harvard psychologist, Daniel Gilbert, for some more answers. D. Gilbert is the author of ‘Stumbling on Happiness‘. Using an evolutionary psychology’s perspective, D. Gilbert explains why it is so hard for us to get excited about global warming, relative to other lesser threats such as terrorism, for instance. This has […]

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In their 2006 paper, ‘Global Warming: the Psychology of Long Term Risk‘, behavioral scientists M. Oppenheimer and A. Todorov, both from Princeton University, list four reasons why it may be hard getting people to move in response to global warming threats: ‘People are likely to act on decisions derived from affective feelings and personal experiences […]

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The new Gallup survey is out on Americans attitudes towards global warming. It speaks for itself. Here are the highlights . . . Eighty percent of Americans say they understand the issue of global warming, a percentage that is up significantly from 16 years ago, when only 53% said they understood the issue. Slightly less […]

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