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Posts Tagged ‘10 do’s’

Online social capital is becoming a highly sought out asset, particularly for those seeking to market themselves and/or their services using social media. Based on my limited experience on the receiver’s end, here is a list of do’s and don’ts of social media:

10 Do’s of Social Media:

  1. Do comment on others’ blogs
  2. Do respond to comments on your own posts
  3. Do reciprocate comments with comments on commenter’s blog
  4. Do link generously to others’ posts
  5. Do answer emails/DM from your readers – I don’t care how important or how busy you are
  6. Do share parts about yourself that resonate with others
  7. Do make others feel better about themselves after they read you
  8. Do gift others with valuable information, offers of support, spontaneous acts of random kindness
  9. Do facilitate relevant connections amongst your readers
  10. Do answer others’ requests for help – signing of petitions, joining of causes, small donations

10 Don’ts of  Social Media:

  1. Not responding to comments on your posts
  2. Not responding to others’ online communications to you 
  3. Engaging in excessive self-promotion
  4. Making others feel bad, or even worse non existent
  5. Boasting about your 5,000 friends – frankly, I don’t give a dam
  6. Being a fake
  7. Pushing a product or a service
  8. Using others, for your personal gain only
  9. Sending automatically generated messages – this is supposed to be social
  10. Harassing others with too many asks 

Easier said than done. Particularly when dealing with multiple channels and significant numbers of ‘friends’. I have found the time required to be a good ‘friend’ an ongoing challenge. Consistent with HP’s Twitter Research quoted in Jeremiah Wang‘s blog, my coping strategy on Twitter, has been to relate with ‘friends’, in concentric circles, starting with a core of people I have an ongoing relationship with, then going into circles of decreasing interaction frequency.  In the blogging department, I have had phases of intense dedication, when I followed my own medicine to the letter, followed by periods of neglect, as happened recently before I relaunched this blog. 

I wonder, what else would you add to those two lists, either from a user or a producer’s perspective?

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