Posts Tagged ‘climate advertising’

From Media Curves, interesting new research on level of agreement with “we” campaign ad, amongst different age groups:

I have voiced this before, I am not a great fan of this particular ad. The research seems to validate my feelings. It also confirms something else we knew from previous research, that the younger generation is most likely to respond to calls to climate action.

Mark, you are right, the AGW brigade is very active, as evidenced once more by the types and quantity of comments left on the YouTube site for this particular video. I did try to restore a bit of balance by leaving a comment, but that’s only one voice!

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Finally, Al is tapping into the power of advertising. The news just came out of a $300 million ad campaign on global warming set to start next week. The campaign is the product of the Alliance for Climate Protection, Al Gore‘s organization. According to 60 Minutes,

Some of the ads will feature unlikely alliances to drive home the message that people of all stripes are concerned about global warming. These include the Rev. Al Sharpton and the Rev. Pat Robertson, Toby Keith and the Dixie Chicks, and Nancy Pelosi and Newt Gingrich.

This seemsĀ  just an awareness campaign to drive home the fact that global warming is to be taken seriously. Unless it is followed by a more action-oriented campaign, I doubt very much that it will do much to change people’s habits. Most people do not doubt the seriousness of global warming. The real problem lies more in how to move them to make changes.

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