Posts Tagged ‘DotEarth’

In one of his articles in the WorldChanging blog, Alex Steffen raises the question: ‘Who Will Tell the People? And How?

There’s enormous pressure here in the U.S. on environmental groups, scientists and public officials; pressure to play ball, to support targets that are politically safe, to be moderate. But this is not a situation where such gamesmanship will help our cause. Incremental and limited gains in this situation are in fact disastrous losses.

At the same time, we need to talk with people where they’re at on the issue, not where we wish they were. Somehow we need, in the next couple years, to guide millions of Americans through the progress of emotions — awareness, horror, despair, resignation, engagement, chosen optimism — that most of the people reading this site have gone through… and we have to do it in the next few years.

People are not really ready for this, but we’re not in a position to let that stop us. I’m not sure it’s too much of an overstatement to say that what’s needed is not just some issue education but a national mind-blowing.

I share Alex Steffen‘s frustration and his sense of urgency also. The media and the powers in charge have been tiptoeing around the reality at hand. I keep reading reports about 20 or 30% reduction goals for greenhouse gases in the next decades. Theses reports lead us to believe that things are not so bad after all, and smart technology alone should be able to get us out of our mess. Whose responsibility is it then to deliver the bitter pill of 90% reduction? And what are the strategies to make sure it has the desired effect on Americans’ behaviors?

To the question of who?, one obvious answer involves the media. Andrew Revkin‘s post on DotEarth yesterday, ‘Do the Media Fail to Give Climate its Due?‘, generated quite a lively discussion with the usual cast of characters: naysayers still, moderates, and radicals also. The reason the media have such an important role to play is as educators, and influencers of the crowds, so that the people will be ready to support the drastic emissions reduction policies that are to become an inevitable part of the political future. The objective is for the Most Inconvenient Truth I brought up earlier, to no longer hold.

Alex Steffen alludes to the time element of the process involved in bringing the public around. From personal experience, I can attest to the time lag, between initial exposure to the facts, and actual conversion. From the time when I attended Al Gore‘s presentation of An Inconvenient Truth, back in December 2005 – the first schock to my oblivious brain -, to the time when I finally became willing to make changes in my lifestyle, a good two years passed. Steven Running‘s Climate Grief model is most useful in that respect.

We then need to look at what is meant by the media. Sure, the New York Times, and other national publications, and TV stations have to play their part, but the advertising media should be considered as well. I have been pushing for a large scale, climate fight awareness advertising campaign. Al Gore, of all people should be the one spearheading such an effort. I hear his new book, ‘The Path to Survival‘ will be released next month. That’s good, and it’s not enough. Any good marketer will tell you that PR and the press can only generate so much awareness and persuasion. At some point, one needs to consider taking out the big guns, in this case, advertising. Ask all the presidential candidates!

Read Full Post »

Day 28 of Daily Footprint Project. Cold, and rainy. I had to go out twice, once to a doctor’s appointment, and then to the pool. Both outings in the five miles range, a perfect ‘bike it’ distance. ‘Pervenche‘ was waiting, and I had made such a big deal of looking for the perfect bike and finding it, and being ready to ditch my car, that I felt obligated to come through.

What happened next is less glorious. I was busy blogging, making comments on the Huffington Post. Lots of posts on global warming today, and I had to make my opinion heard. Came 12. 30, the time when I could still have made it to the doctor on my bike, and I had to decide. To bike or to drive. The computer screen was luring me with one more post to comment on. Ten minutes more, that’s all I needed. What the heck! Forget my green conscience, forget all the promises to myself, and to my readers. The temptation of convenience, of minutes shaved away for more blogging about environmental concerns, was too great. The truth is I love my car.

This is the kind of stuff that I would push back in the recess of my mind, and my heart, if I was not committed to telling the truth, all of it. Am I embarrassed? Yes. The irony of the situation does not escape me. Today, I was a Green Hypocrite. I could dwell in self-loathing. More interesting, though, is to get down to the root of my behavior, to understand as I have tried in the past, what causes the split between my rather high awareness, and those moments when I choose to not act accordingly. This is where it is important to pay attention to thoughts, no matter how seemingly mundane, for they hold clues to the intrinsic human problem at the root of climate change. Going back to that 12.30 moment, when I had to decide, to bike or to drive, here is what I found:

Laziness. Priorities. A drop in the invisible cloud of CO2. It won’t make a difference. I am having so much fun, don’t want to be bothered. Habit. Comfort. Convenience. How bad is it anyway, to drive such short distance once or twice a day? It can’t hurt that much. Effort, I don’t want to make the effort. The weather wasn’t even that nice. My time is precious. The extra time spent biking, I can use doing other ‘more productive’, more important things, such as working on green projects. Nothing is going to happen if I drive instead of biking. No consequences. I don’t have the discipline. What’s in it for me? The car, so fast, such a proven entity. I can zip in and out of places. I know, I should bike. But it’s such a small thing. Today, I can ‘sin’, only once, maybe twice. I will get it right some other time. Ah! the immediate pleasure of blogging away, versus the higher satisfaction of a clean conscience. Big, instant pleasure over small dent in my green conscience. Pleasure wins. I can’t even see that CO2 anyway. It’s invisible. A crime without the evidence to prove it. Everybody else is driving anyway, or almost everyone. I am too wrapped up into the moment. The present supersedes any hypothetical concerns about the consequence of my small actions for the whole planet, myself included. There are two issues. The lack of immediate consequence for my action. And the dilution of personal responsibility, the big pot problem.

There is a lot to be learned from that thought soup – I stole the words from Nadine – Lots of insights, not just about myself, but more importantly, about the human condition in relationship to climate change. What are the personal obstacles to change? How can these can be best addressed? I just followed a fascinating exchange on DotEarth, between Andrew Revkin, and his readers, on that same topic yesterday. The discussion did not suffer from a lack of opinions . . . and intellectual ramblings. What is missing most in many of the climate change conversations, is that connection to the psychological reality of the individual. That reality affects individuals in their personal lifestyle choices, their professional choices as influencers, deciders, and politicians. It is probably the single most important factor, besides technology, with the potential to critically alter the course of climate change.


Daily Footprint Project
Daily Log
Day #28

flush toilet 3
wash face 2
brush teeth 2
wash hands 5
shower at pool 2
wash fruit
rinse dishes
wash vegetables
wash rice

electric toothbrush 4’
microwave tea 2’
microwave milk 2’
laptop on all  day
microwave oatmeal 4’
bake chicken in oven 30’
stir fry zucchinis 4’
microwave rice 30’

organic milk
organic persimmons 2
organic chocolate
breakfast pastries from Whole Foods
baked organic chicken
organic brown rice
organic zucchinis
organic salad

toilet paper
3 newspaper plastic wrappers
chicken packaging
zucchini package
salad plastic 

2 papers

drive to appointment (stop by Trader Joe’s on way back) 5 miles
drive to pool 6 miles

Non food shopping

Read Full Post »