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Posts Tagged ‘ethical priority’

From Greenbiz, I learned about a recent survey from the UK Co-op amongst its 100,000 members. The survey provides a very telling picture of people’s mindsets relative to all things green. Because if its scale – 100,000 members polled, the findings are significant. Co-op shoppers were asked the following question: what is your top ethical priority (when shopping for food)? Here are the results:

Ethical trading 27%
Animal welfare 25%
Environmental Impact 22%
General animal welfare issues 21%
Fairtrade 14%
Food Quality, Diet and Health 12%
General environmental impact 9%
Community Retailing 9%
General ethical trading 8%
Packaging and waste 8%
Sound sourcing (inc child labour) 5%
Animal testing 4%
Climate change 4%
Sustainable sourcing 1%
Other 5%

A common interpretation of those results has been that ‘Brits Care More About Animals Than Climate Change’:

Paul Monaghan, the Co-op‘s head of ethics, said the group believed that consumers’ apparent indifference to climate change was likely to be the result of believing they have little influence to force change: “They may believe they are powerless on climate change. People can choose to buy Fairtrade or Freedom Food labels, but there is no carbon label yet. We think shoppers see climate change as an issue for corporations and governments.

This is consistent with most of the research we have seen so far. Climate change is perceived as a global issue, to be addressed globally. Until it is made personally relevant and people are given the solutions to address it, it will most likely remain so.

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