Posts Tagged ‘green’
It started with a tweet:
Twitter is great that way. I know of no better forum for validating one’s seemingly universal thoughts and feelings. Yesterday, I got seized with a severe case of eco² panic. Eco like green. Eco like economic. Images of CO2 going nuts, and us still not getting our act together, despite almost daily global warming alerts. And the specter of another Great Depression, only worse this time around.
Thank God, Franke was there to tweet back prompto to shake me up good:
I must say, I felt a bit ashamed for having given into “defeatism”. Imagine if all the citizens voiced out their secret despair as I did. That would be the end of it. Even Bill’s chiming in and lecturing Barack, telling him he’s not hopeful enough. Yes, we can. And we shall. Still, I could not let go completely of the reality of my malaise.
Thank you, Franke for gifting me, us with your such a wonderful image. Now, whenever I start feeling blue, I will imagine a green window, opening to a new landscape of windmills, and solar farms, and electric cars, and workers going about their green jobs . . .
I am usually fairly casual about my finances. Barely a glance at my Mastercard statement. I pay, no questions asked. Until today, when I noticed a monthly charge of $50.32, from New York Times Sales. That struck me as a lot of money, all of a sudden. The representative at the end of the line confirmed that I had been paying that amount for twenty months in a row. One thousand dollars, I could have saved.
Before, – that is when the economy was not such a scary word – I would not have bothered. Fleeting pangs of guilt from my budding green conscience, and thoughts of all the trees downed because of my indulgence, did not make a difference. I continued to read, and then quickly dispose of the daily paver that made its way to my door every morning. Promising myself that one day, I would switch to an online subscription.
This morning, I resisted the advances of the New York Times representative to cut me a deal. Half price for sixteen weeks. Or maybe just the Sunday paper. Or would I prefer the weekday edition? No, I told him, I had made up my mind. With the economy, I could no longer afford the superfluous expense of $50.32, or any other amount. Plus, it’s bad for the trees anyway.
Posted in Food, tagged 'Women's Food Movement', Alice Waters, Carlo Petrini, community organizing, Food, green, Michael Pollan, movement, Obama, organics, slow food, Twitter, women on November 29, 2008| 6 Comments »
One casual comment made by a girlfriend during a recent dinner at my house, got me thinking, deep, about women, and food, and politics. “You mean, you made the crust? From scratch?” My friend could not believe I had spent the time, and thought I was “too much”. No big deal, I assured her, it had only taken me a few minutes to mix in the flour, salt and butter, and to roll the dough. That’s when I realized how far we have strayed from our womanly ways with food.
Somewhere in the midst of first wave feminism, we, women made a bargain with the devil. Tired of being kept in the kitchen, we welcomed with open arms, promises from the food industry to make life more convenient for us. Put away your apron, and your pots and pans, we were told, and get out instead. Take your family to Mc Donald’s, for a complete dinner, or if you are courageous enough, go to the stores for some half baked alternatives. Pre-cut salads, frozen dinners, bottled dressing, whole roasted chicken, canned soups, cake mixes, potato flakes, . . . Open the package, mix it up and you are all set. That felt like progress, and the perfect solution for a hurried evening after a whole day at the office.
Of course there were compromises to be made, such as paying more for our food, and jeopardizing our health and that of our family. Products loaded with too much salt, too much sugar, too much fat, and too many empty calories. Paragraph long labels with ingredients more fit for a science lab than our stomach. Foods purified from their natural vitamins and nutrition. Further compounding the problem, manufacturers conspired to confuse us with misleading claims that we were only too happy to believe. I know firsthand. I spent a good part of my early advertising career trying to convince moms of the wholesomeness of granola bars . . . what a spin that was!
The truth has been catching up with us, however, in the form of record highs in obesity and associated illnesses such as diabetes, stroke, heart attack, and kidney failure. The personal and national costs are astronomical, and demand an overhaul of our entire food system, such as proposed by pioneers of the natural food movement. First was California food’s priestess, Alice Waters, then Omnivore Dilemma‘s Michael Pollan, and now Slow Food‘s Carlo Petrini. Each time, the green, intellectual elite has responded with ardor. Some of that enthusiasm has trickled down to the mainstream, as evidenced by the spread of organics in supermarkets. Deep down, though, not much has changed.
Inspired from the success of Obama’s movement, I would like to suggest a different strategy, one that does not come from a few tenors, but that recognizes women as the beholders of the nurturing instinct, and the ones still in charge of most of the food decisions. Let’s call it The Women’s Food Movement, an effort at organizing the community of women all over, to help them regain confidence in their innate ability to nourish, using simple recipes and affordable, high quality, natural ingredients. Shifting the power away from manufacturers and retailers, back into the hands of women. No fancy words needed. Instead, a narrative anchored in their every day food activities and concerns, e.g. shopping for groceries, deciding on what to make for dinner, exchanging recipes, looking for deals and clipping coupons, worrying about feeding their family healthy food, having limited time for cooking, making ends meet . . .
Most importantly, The Women’s Food Movement is about trusting women to hold the answers, collectively, and simply providing them with an organizing community and some tools to turn that knowledge into constructive action. This approach requires a deeper understanding of women’s food psychology, than currently displayed in existing solutions. For a beginning of food conversations with women, you may follow the Twitter stream here.
Very seldom do I engage in blogging games, but today I am in the mood. Daryl Warner-Laux, over at Verda-Vivo green blog tagged me, and I am supposed to let you know seven random things about me. Here we go:
- I swim every day with the Stanford master swim team. Never mind that I am the slowest of all, I would not miss it for anything.
- I am addicted to Twitter.
- Other serious addiction of mine: 85% dark chocolate from Cote d’ Or.
- I am in the midst of launching a community website for grocery shoppers.
- I am going through an identity crisis as a green blogger.
- I have frequent, secret conversations with the little Buddha on my desk.
- I am not into the holiday gifts frenzy.
The rules for ‘social-networking’ tagging:
- Link to the person who tagged you.
- Post the rules on your blog.
- Share seven things about yourself – some random, some weird.
- Tag seven people at the end of your post and link to them.
- Let each person know they’ve been tagged and leave a comment on their blog and/or Twitter.
- Let the tagger know when your entry is posted.
Who I’m tagging – in no particular order:
- Lynn Miller at Organic Mania
- Nadine Sellers at Greenadine
- Jason Crawford at Scream To Be Green
- Colin Beavan at No Impact Man
- Jennifer Taggart at The Smart Mama
- Mike Wheets at Wheeties
- Kyle Schuant at Green With a Gun