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Until today, I resisted the urge to comment on Wired provocative article on Inconvenient Truths: Get Ready to Rethink What It Means to  Be Green.  Lynn Miller‘s comment on Goeff Livingston‘s post about Wired piece, gave me the push I needed. 

First, I agree with Lynn. Anything that can draw people into thinking about their carbon footprint, has my full endorsement. Second, I would also hope that the information that is being conveyed does not further confuse citizens. People need clarity, not controversies. Third, I agree with Goeff Livingston, that any respectable journalism medium, such as Wired magazine, ought to do its homework, and convey only accurate information, to the best of their knowledge.

About Wired‘s  ‘10 Green Heresies‘, here is what I think:

  1. Live in cities: YES and NO; I have written before about supporting research for YES. At the same time, there is something about living closer to nature that supports  greener behavioral changes. It may be that we have not found yet the way to optimize the way we live in non urban settings.
  2. A/C is OK: NO; The fact that A/C is less of a villain than heating, does not make it right.
  3. Organics are not the answer: YES and NO;  I do not agree with the whole setup for their argument. The bigger issue is of conservation and proper use of natural resources. Their point about the role of transportation in carbon footprint is also highly debated. I do support their point about limiting read meat and pushing a vegetarian diet.
  4. Farm the Forests: YES and NO; I am aware that trees are a complex issue; on the whole however, more trees is better than less, and deforestation in the Amazon is never good. 
  5. China is  the solution: YES and NO; it is hard to ignore the polluting of the rivers, and of the air, and the exponential growth of coal plants
  6. Accept genetic engineering: NO; I am no expert. Still that one does not feel right. I say, let us address the issue of growing population with family planning and education, and conservation strategies. Let us eliminate the food waste, let us eat less, and less processed food.
  7. Carbon trading doesn’t work: YES; Carbon trading is an easy way out, that does not solve the fundamental problems of needing to produce less greenhouse gases at each source. 
  8. Embrace nuclear power: YES (reluctantly); I know I will get a lot of grief for that one, from some of my antinukes friends. The issue here is, if not nuclear energy, so what? Can we say with confidence that renewable energies, and conservation measures will be set in place soon enough to win the race against greenhouse gas emissions?
  9. Used cars – not hybrids: YES and MORE; as in retrofitting old cars, biking or walking instead of driving, carpooling, and hopefully soon electric cars that will be recharged with renewable energies. I do own a Prius, but I agree with them, a little old car with good gas mileage would be just as good. 
  10. Prepare for the worst: YES.

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More details came out on the recent Nielsen Online report on, Sustainability through the Eyes and Megaphones of the Blogosphere, leading to some important conclusions about the state of the conversations amongst consumers regarding all green things:

#1 The buzz around sustainability continues to increase -50% in 2007.

#2 The kind of topics bloggers are interested in, is shifting away from global environmental wellness to personal health and practical solutions:

#3 The top greenwashing sins from consumers’ perspective show a concern for consistency, authenticity, and transparency from companies:

This may give us some clues as to the media’s seeming lack of sustained interest in global warming and other global environmental issues. It may be that the conversation is continuing, but under a different form. People like to talk about tangible things, that they have a power on.

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If only I spent the time, setting up the right kind of personal green infrastructure, I would not be struggling so much everyday. Many times, when I fail on my promises, it’s because I am not set up well, to begin with. I look at Green Guru and I see how much ground work he has done to get our family off to a good start, building a green house, insisting that we buy a hybrid car, stocking up on spare FCBs, insisting that we adopt green practices, like unplugging our appliances, turning off the lights, minimizing the use of our dryer, . . . Green Guru deserves his name. He’s got green embedded in his blood. Following in Green Guru’s footsteps, I started to think, what is it that I need, personally, on top of what he’s already put in place ? Here is the beginning of a list: a bike, a helmet, a clothes line, a composter, a registration with Green Dimes.

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