What Bloggers Are Saying About Sustainability

More details came out on the recent Nielsen Online report on, ‘Sustainability through the Eyes and Megaphones of the Blogosphere‘, leading to some important conclusions about the state of the conversations amongst consumers regarding all green things:

#1 The buzz around sustainability continues to increase -50% in 2007.

#2 The kind of topics bloggers are interested in, is shifting away from global environmental wellness to personal health and practical solutions:

#3 The top greenwashing sins from consumers’ perspective show a concern for consistency, authenticity, and transparency from companies:

This may give us some clues as to the media’s seeming lack of sustained interest in global warming and other global environmental issues. It may be that the conversation is continuing, but under a different form. People like to talk about tangible things, that they have a power on.

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Nielsen Report Says Green Marketers Better Be Authentic and Transparent

All green marketers would do well to take note of Nielsen Online‘s new report just mentioned in Ad Age this morning. According to Jessica Hogue, research director at Nielsen Online, and author of the report, “Corporations can’t do everything in one feel swoop, but need to be authentic and transparent about the steps they are taking,” She also suggests brands, study Footprint Chronicles, Patagonia‘s recent interactive online campaign, that discloses the company’s both environmental good works and sins.

It’s time brands understand that they are in a relationship with their citizen customers.

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