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Richard Florida, professor of Business and Creativity at the University of Toronto, and the author of ‘Who’s Your City?: How the Creative Economy is Making Where to Live the Most Important Decision of Your Life‘, was on NPR Talk of the Nation yesterday. Richard Florida had a lot to say about a wide range of fascinating topics. Most interesting to me were the results of his Gallup Survey on Place and Happiness.

What makes people happy?:

  • A job they love
  • Social connections and relationships
  • A good place to live 
Richard Florida added some observations:
  • Beyond a minimum threshold, income does not make a difference. 
  • People are suffering from fewer and fewer close social connections (with one the average)
  • Good places to live all share the following five factors: 1) safety and good schools, 2) economic and social opportunities, 3) good mayoral and business leadership, 4) good across the board for a variety of people, 5) physically good in term of aesthetics, pleasant to live in. 
What I find especially encouraging about this research, is that it supports visions for a more sustainable world as well. This includes the need for strengthened communities, and some ideas such as David Holmgren’s permaculture that could be adapted to living in the big cities. Note that accumulating more stuff, driving more, living in bigger houses, and more generally engaging in activities with a big footprint, are not part of this ‘make you happy’ list.
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