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Posts Tagged ‘Tipjoy’

Laura Fitton started a new wave with her charity.water fundraising campaign on Twitter, and there is no stopping the flow of other social organizations wanting to jump in. After all, money’s tight and big donors are no longer so eager to write the big checks that used to keep non profits afloat.

The problem is, people like me, with not so deep pockets, want to help, but only up to a point. Once the novelty of  Tipjoy wears off, my hunch is, the people are going to start suffering from micro-donor’s fatigue, and micro-fundraisers are going to have to work a lot harder.

When going for the gold on Twitter, or other social media platforms, try to answer these five questions first:

  • Who are the people most likely to be interested in helping our cause?
  • Who else is competing for these people’s money?
  • What is it in our cause that’s uniquely compelling, and that will give potential donors the biggest emotional reward?
  • Besides altruism, what are some creative ways that we can we reward and entice donors?
  • How high is the gift threshold?

Any other question I have not covered, please add in comments.

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Social VCs, angel investors, move aside. Inspired by Obama’s Amazing Money Machine, social enterprises are now turning to the people, for their funding needs, and using social media tools such as Twitter and Facebook, to reach out. In The Huffington Post, John Borthwick and Kenneth Lerer refer to  Micro-Giving: A New Era in Fundraising.  In her blog, Beth Kanter shares her first hand account of  How You Can Leverage Your Twitter Network for Good Causes and Raise Money for a Good Cause Really Fast . Both articles sing the praises of Laura Fitton, of Pistachio Consulting for her Twitter micro-giving campaign on behalf of charity:water. Cool site, and very well executed campaign.

Some micro-fundraising tools for social ventures:

My sense is, this is just the beginning. More creative ways are going to be developed to tap into our collective resources for doing good, of which money is only a small, albeit very necessary part. 

Please use comments to complete list of micro-funding tools. 

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