Posts Tagged ‘“we” advertising campaign’

London Mayor candidates bypass mainstream media to answer questions on crowdsourcing website. This headline in the British ‘Journalism‘ magazine, caught my eye. Still fresh from our recent discussions on Al Gore‘s “we” campaign, and going back to some earlier laments about the failure of the media to appropriately cover climate change solutions, I have become more and more interested in the concept of crowdsourcing.

We the people have more power than we think, and there is this wonderful thing called Web 2.0 that can help us be heard. Take a look at the yoosk website – the one used in the London mayoral election – and you will see what I mean:

Next comes the question of, how can we concretely make use of a site like yoosk to foster a productive discussion between citizens and the powers in charge, to explore and trigger concrete solutions to the climate change problem? Personally, I would like to suggest to the “we” team that they consider the yoosk crowdsourcing concept as a way to fortify their campaign. Of course, they would have to read this blog, . . .

Another suggestion would be for some of the readers of this blog, many of them also readers of DotEarth, and who have expressed their frustrations regarding the current state of the media, to take the lead and start a climate change crowdsourcing initiative.

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The “we” campaign could learn a few tricks from the Obama movement. Several times a week, I get personal emails from Barack Obama, or one of his team members, keeping me informed about the progress of their campaign. It does not matter that the ‘Dear Marguerite’ and Barack Obama’s signature are computer generated. I feel recognized, and involved. And I want to keep doing more.

With the “we” campaign, no such rewards! I volunteered an idea for a video, I signed all the petitions on their website, I submitted to a lengthy questionnaire about my activities as a blogger, I contacted them to volunteer my time for the campaign. And in return, I got . . . NOTHING. Not a single personalized email thanking me and welcoming into the “we” movement. Not an indication of what’s coming next. Not an invitation to have a conversation with me.

How does that make me feel? Unimportant, unacknowledged, and angry. And no longer interested in contributing. Al Gore and his team are forgetting the very people they claim they want to reach, and mobilize. Movements are not decided at the top. Movements happen because of the people that make them.

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