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Posts Tagged ‘word of mouth’

In my mailbox, this morning, news from my friend Luc Hardy, on his latest expedition in the Artic:

An international coalition of children exploring the high Arctic witnessed firsthand the latest dramatic development of climate change on Tuesday, July 22 as a huge chunk of ice was observed drifting off the Ward Hunt Island main ice shelf, forming two ice islands totaling 20 square kilometers. The children, assembled as The Young Ambassadors of the Arctic, are part of the Global Green USA and Green Cross Pax Arctica ’08 expedition.

I have followed from a distance, all the media reports on the Arctic front. My friend’s mail brings that reality closer to me, somehow. Climate change is no longer some abstract, future notion. It is happening NOW, and I feel moved. Turning global warming into  a personally relevant issue continues to be a challenge.

This morning’s experience with Luc’s email, confirms the power of word of mouth in persuading people:

Something to consider for the “we” and “Together” campaigns . . .

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