Why do the efforts of biodiversity groups such as Conservation International receive less attention than climate-change studies, though they are equally crucial? This question from Tom Friedman has been on my mind. After all, I am just as guilty as the rest of my fellow bloggers. I can only remember once writing a post recently about the bees.
That biodiversity suffers from a PR image, was confirmed by a November 2007 Gallup Survey, on “Attitudes of Europeans towards the issue of biodiversity”. Published by the European Commission, the survey reveals that, only 35% of Europeans know what biodiversity mean, and most see no immediate personal impact of biodiversity. It also shows a lack of understanding of the causes and consequences of biodiversity.
How would you fix this problem?