A few months ago, No Impact Man drew a graph showing his interpretation of the connection between quality of life and consumption.
Yesterday’s pictures of the Cuban people eagerly snapping up electronics in the stores, made me think of how the No Impact Man‘s graph can be applied not just on a personal, but also a country level. Cubans want in on the consumerist orgy, and we cannot deny them that right, even in the face of the looming global warming threat. Just as we can’t prevent the Chinese or the Indians. Similarly, some of the poorest developing countries in Africa are lacking even the most basic necessities, and yearning for material goods to improve their lives. All are on the left side of the curve. Our job as good neighbors should be to help them get what they want and need, so that they can catch up to us and reach the apex.
Maybe we should listen to James Speth, author of “The Bridge at the End of the World” as he suggests that “We need a new story”? What he means by that, is we, the Western folks, are on the right side of the curve, where more things not only do not make us happier, but instead lead us to become more and more dissatisfied with our lives. At some point, we have to stop and ask ourselves, how can I lead my life differently so that I am more ful-filled, not ‘fake-filled’? New happiness research shows that we are happiest when we give, not when we take. Place this in the context of the people on the left side of the curve, and you can connect the dots.